Wayne Giles is an experienced behavioral health executive and technology innovator with over 10 years of experience in substance use treatment, compliance, and operational strategy. As the Director of Operations at Cholla Behavioral Health, he leads efforts in systems analytics, practitioner compliance, and value-based integrated care. Wayne has played a pivotal role in licensing, policy development, and the implementation of AI-driven engagement solutions in behavioral health. His expertise spans billing optimization, technology integration, and innovation strategy, ensuring recovery programs remain both effective and financially sustainable. Wayne has also authored a 12-step curriculum, integrating it into a computer-based Learning Management System (LMS) to enhance accessibility and standardization in addiction treatment. Committed to bridging technology and clinical best practices, he has been a key contributor to the development of an innovative Recovery Engagement Platform designed to increase engagement for hard-to-reach populations.
Wayne Giles is a leader in behavioral health and technology innovation, with a decade of experience in developing and implementing forward-thinking solutions for addiction recovery and behavioral health organizations. He currently serves as the Director of Operations at Cholla Behavioral Health, where he oversees systems analytics, practitioner compliance, and operational strategies for a value-based, integrated care facility.
Wayne's career in behavioral health began as a business manager for a substance use treatment facility before transitioning into roles as a housing coordinator for sober living homes. His expertise spans licensing, compliance, credentialing, policy development, and reimbursement optimization, making him a key figure in shaping sustainable and effective behavioral health programs.
A strong advocate for AI-driven engagement solutions, Wayne has been integral in the development of an innovative Recovery Engagement Platform designed to increase engagement in hard-to-reach populations. He has also authored a 12-step curriculum, successfully implementing it into a computer-based Learning Management System (LMS), helping recovery centers scale and standardize their programming.

As a consultant, Wayne has provided licensing, compliance, and policy development services to behavioral health organizations, ensuring facilities operate within best practice standards while remaining financially viable. His ability to merge technology with clinical best practices positions him as a thought leader in behavioral health innovation.
Wayne holds a Bachelor of Science in Substance Use Counseling and is currently pursuing a Master's in Clinical Social Work, further deepening his expertise in clinical and operational excellence. He began his career with a Peer Support Certification, reinforcing his personal commitment to lived experience and peer-driven recovery models.

Wayne has spoken at major behavioral health conferences, including the Southwestern School for Behavioral Health Studies and Position of Neutrality, sharing his insights on AI adoption in behavioral health and 12-step recovery solutions. His ability to bridge the gap between technology and compassionate care makes him a key voice in the industry's future.
Beyond his executive and consulting roles, Wayne is a dedicated advocate for 12-step recovery programs and serves as a sponsor in Alcoholics Anonymous (AA), supporting individuals on their path to sobriety. His passion for education and innovation has led him to train teams, develop operational protocols, and advocate for AI solutions that improve engagement, access, and outcomes in behavioral health.

Wayne’s commitment to scaling behavioral health solutions through technology reflects his vision of a more accessible, data-driven, and client-centered recovery model, ensuring that individuals receive the support they need—when and where they need it most.
Engage Us Today!
Unlock the potential of your behavioral health programs with cutting-edge technology and operational innovation. Let Wayne Giles help you harness AI-driven engagement, streamline compliance, and build financially sustainable recovery services. Contact us today to schedule a consultation and discover how his forward-thinking strategies can transform your organization’s approach to addiction treatment and integrated care.
We craft strategies uniquely tailored to your organization’s needs, ensuring targeted, sustainable outcomes that truly make a difference.
Our guidance is grounded in current research and best practices, giving you the confidence to navigate complex challenges with clarity.
We help you build robust frameworks that foster resilience and growth, positioning you for continued success even after our engagement ends.
Our supportive approach streamlines the process from planning to execution, allowing you to stay focused on your core mission while we handle the details.
Phoenix, Arizona
United States
(626) 838-3482
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